Printed business cards next to Laptop

Web Strategy | April Hughes

Apr 15, 2025

Is Your Website a Digital Business Card or a Growth Engine?

In the early days of the internet, simply having a website was enough to set your small business apart. A basic page with your contact information, services, and perhaps a photo or two fulfilled the minimum requirements of establishing an online presence.

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Printed analytics next to tablet

User Experience | April Hughes

Apr 11, 2025

Website Bounce Rates What They Mean and Why They Matter

As a small business owner with a website, you've likely heard the term "bounce rate" thrown around in marketing conversations. It's often mentioned as a key metric, but what exactly does it mean? More importantly, why should you care about it, and what does it tell you about your website's effectiveness as a business tool?

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Image of a laptop displaying website performance analytics

User Experience | April Hughes

Mar 28, 2025

The Top 5 Reasons Small Business Websites Fail to Convert Visitors

In today's digital marketplace, your website serves as the frontline of your business. According to recent studies, up to 82% of consumers research businesses online before making a purchase decision. Yet despite this tremendous opportunity, many small business websites struggle to convert these interested visitors into paying customers.

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Sketch of new website design

Design | April Hughes

Feb 11, 2025

5 Signs Your Business Website Needs a Redesign

In today's digital marketplace, your website often forms a potential customer's first impression of your business. While you might be focused on running your business day-to-day, your website could be quietly turning away customers. Let's explore five clear indicators that signal it's time for a website redesign.

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Performance Graphs and Charts

Development | April Hughes

Feb 11, 2025

Why Hand-Coded Websites Load Faster Than WordPress

Ever clicked away from a website because it was taking too long to load? You're not alone. Studies show that 40% of people will leave a website if it doesn't load within 3 seconds. That's a lot of potential customers slipping away! Let me explain why hand-coded websites are simply faster than WordPress, and why that matters for your business.

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Laptop screen with website code

Development | April Hughes

Feb 11, 2025

Custom Website vs. Page Builders

When you're looking to create or update your business website, you'll likely encounter page builders like Wix and Squarespace that promise easy website creation. While these platforms serve a purpose, it's important to understand how they compare to custom-coded websites in terms of performance, flexibility, and long-term business value.

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Coins stacked up with clock in background

SEO | April Hughes

Feb 11, 2025

The True Cost of a Slow Website

Most business owners know a slow website is frustrating, but few realize just how much it impacts their bottom line. Let's explore how website performance directly affects your business success and what you can do about it.

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